![]() ![]() Here are the common export formats that clients often require:Īdobe Illustrator is the standard software used for designing logos. Other vector-based software other than Illustrator you can use to design logos are: Photoshop will not let you export as a vector file, but Illustrator is made for this specifically.ĭesign your logos in Adobe Illustrator, please. Logos are often required as vector files, so that they are easily scalable without losing quality and for ease of exporting into other vector or bitmap formats. The tools available in Adobe Illustrator that you will use most when designing logos are: Illustrator’s vector tools for logo design This is a major disadvantage and good luck explaining to your client why you can’t provide the logo you took a week to design in vector format. You’ll only be able to export it as a bitmap image like png, jpg, or layered PSD. However, when exporting a raster logo in Photoshop, you can’t export it as a vector file. ![]() You can export a vector logo made in Illustrator as a vector Ai file, eps, pdf, etc, or as Raster images like png, and jpeg. Vector logos can be exported to more formats than raster images Your shapes will also have to be in different layers, making organizing the objects much more difficult. With Photoshop, you’ll often be forced to “rasterize” shapes to access other tools, limiting how much you can edit them again.įor example, you can’t use the erase tool on a shape object. You can move and delete anchor points, transform shapes, etc all on the same layer. It’s easier to manipulate shapes made in illustrator as vectors. Vector objects are easier to edit than raster images ![]() There are so many other tools in Illustrator that will help you create a logo that you won’t find in Photoshop. You can do it in 5 minutes in Illustrator, but will take you much longer in photoshop with the limited tools available. That combined with the pathfinder will allow you to create any shape conceivable. The shape builder tool in Illustrator is one you’ll use very often when creating a logo. Photoshop’s pen tool is harder to use and more difficult to adjust the anchors and handles. The pen tool is exceptional for creating smooth curves and organic shapes. Illustrator, being a software built for creating symbol graphics like logos, has a wealth of unique and easy tools for this specific work. Vector tools in Illustrator are better than Photoshop’s It’s not worth it, even if you pull it off, you’ll encounter the other disadvantages listed below. Click on the gradient tool or smudge and Photoshop will probably crash. What if you create it on a huge canvas, say 15000px by 15000px? Well, that could work, but you’d be straining your PC with all that RAM usage. This would be a huge letdown if you’ve worked on it for hours or even days then your client needs it on a billboard in a much larger size. On photoshop, if you created a logo, say with the shape tools and marquee tools, on a 10-inch by 10-inch canvas, you will never be able to export the logo as a larger file without it getting more pixelated with jagged/blurry edges. In adobe illustrator, you can create the logo on a 10-inch by 10-inch artboard, and when you need to use it for the billboard all you need to do is to paste it on the 60 ft by 60 ft billboard design and it will scale in high quality. In both cases, it has to be clearly visible. A company’s logo will appear on a large billboard by the highway or on the tiny app icon on your phone. Here are the advantages of creating logos in vector over raster: 1. Vector-based graphics are mathematical objects while raster graphics are pixel-based images. Vector vs Raster: Why are logos designed in vector? So, why is scalability important when creating Logos? What makes vector better than Raster (pixel-based logos). ![]()
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